Market research consultancy · Auckland, New Zealand
Know your audience.
Shape the future.
Award-winning insights for government, automotive, media and commercial sectors. Thirty years of asking New Zealanders the right questions, and turning the answers into decisions.
- 2023 Research Effectiveness Awards, Platinum
- Double Platinum with Waka Kotahi
- 30+ years in New Zealand
Research that moves the line
Illustration. The real charts are the ones we build for your brief.
Clients we have worked with
What we do
A full-service market research consultancy, built around your decision.
Glasshouse Consulting is a full-service market research consultancy based in New Zealand. We deliver tailored insights that help organisations, from government agencies to commercial brands, make confident, evidence-led decisions.
Every project is custom-built. Every insight is designed for strategic outcomes.
Who we work for
Three kinds of client, one question each.
Government and public sector
Will this campaign change what people actually do?
Behaviour change and public safety research, stakeholder research, and the evaluation that tells you whether the message landed. Twenty-five years of it with Waka Kotahi.
Clients include
Waka Kotahi, Kāinga Ora, Oranga Tamariki, Auckland Council, EQC, Education Review Office
Road safety case study →Automotive and consumer brands
Where is the market going, and where are we in it?
Automotive market research and trend analysis, advertising and campaign effectiveness, customer insight that is designed around your decision rather than a template.
Clients include
Motor Industry Association, Toyota, Ford, Nissan, Mitsubishi Motors, Fonterra, Foodstuffs, Nestlé, PepsiCo
Classic cars case study →Media and broadcasting
Where are the audiences now?
Audience measurement and media behaviour research. Since 2016 our annual study for NZ On Air has become the currency clients and media agencies plan with.
Clients include
NZ On Air, Freeview, Māori Television
Where Are The Audiences? 2024 →
The record
Numbers from the work, not from a brochure.
0+
years of market research in New Zealand
0+
road safety campaigns developed and tested with Waka Kotahi
$0B+
in market value uncovered in NZ's classic car economy
0
measuring New Zealanders' media audiences every year since
Case studies
Research that changed what happened next.
Behaviour change
Behaviour Change in Road Safety
A 25 year partnership with NZTA, more than 125 campaigns tested, Double Platinum Research Effectiveness awards.
Read the case study →
Automotive
Classic Cars: Billion Dollar Babies
An economic deep dive that uncovered more than $1B in market value in New Zealand's classic car ecosystem.
Read the case study →
Media
Where Are The Audiences? 2024
Measuring New Zealanders' media viewing behaviour since 2016, now currency for clients and media agencies alike.
Read the case study →
Why Glasshouse
We don't just conduct research. We help shape decisions, policy, and campaigns.
Decades of experience
30+ years of experience delivering market research in New Zealand
Trusted by the best
Trusted by government departments and leading commercial brands
Award-winning results
Award-winning research recognised nationally
Commercially smart thinking
Strategic, commercially focused insights, not generic data dumps
Modern, design-led presentation
Modern, design-led delivery that informs decision-making clearly
Research that drives results
Recognised across the country for its real-world impact.
2023 Market Research Effectiveness Awards
Platinum · Waka Kotahi
"Sometimes Research Effectiveness is a Seismic Thing"
Social, Community and Not-for-Profit Category · Behaviour Change Campaign
Our clients don't just get insights, they get results worth recognising.
How we get there
- Focus groups
- Depth interviews
- Telephone
- Face to face
- Online
- Advertising evaluation
- Stakeholder research
- Audience measurement
Questions
Frequently asked
Still have questions? Let's talk. We're happy to explore how research can drive impact in your world.
Contact usWhat does a market research consultancy do?
A market research consultancy helps organisations understand their audience, test messaging, and make strategic decisions based on real insights. At Glasshouse, we deliver tailored research to meet your goals, whether you are in government or business.
What industries does Glasshouse Consulting work with?
We specialise in behaviour change research, automotive market research, advertising and media evaluation, and government sector insights. Our clients range from public agencies to commercial brands across New Zealand.
What makes Glasshouse different from other NZ market research companies?
We bring together 30+ years of research experience with award-winning projects and commercial leadership. Every brief is custom designed, no templates, no filler, just strategic clarity.
Do you offer qualitative and quantitative research?
Yes, we offer the full gamut of research methods, from focus groups and depth interviews to telephone, face to face and online, depending on the project.
Can you help with behaviour change or public sector campaigns?
Absolutely. We have delivered award-winning behaviour change research for national campaigns including Waka Kotahi, helping shape both public understanding and strategic direction.
Ready to make smarter decisions?
Whether you're launching a campaign, shaping public policy, or exploring market opportunity, we help you uncover what matters most.
Book a Discovery Call